At the Core
18 March 15

Why Growing Economies Should Invest in Disaster Recovery

Businesses everywhere have an interest in using the cloud to back up their key files and ensure that they stay operational at all times. Even when a power outage or a similar disaster strikes, companies need to maintain consistent access to their data. Even a few minutes of downtime can have a profound effect on company operations.

Generally speaking, the economy has picked up consistently since the end of the Great Recession, with the "Real GDP" growing at a rate of 10.1 percent in the five years between June 2009 and June 2014, according to the Pew Research Center. This growth can be seen in many places throughout the country, but particularly in cities that may not have the same notoriety as the country's economic epicenters such as New York and Los Angeles.

"Even a few minutes of downtime can have a profound effect on company operations.."

But if these new found economic centers are to continue to grow along with the economy, businesses need to be prepared for another kind of recovery – disaster recovery. In fact, Government Technology reported that a single hour of IT downtime can cost an organization $300,000. To highlight the need for disaster recovery, let's take a look one city that's seen encouraging growth since the resurgence of the U.S. economy: Asheville, North Carolina.

A promising economy
According to the Asheville Chamber of Commerce, the health services and private education sector has seen the greatest employment increase since the turn of the century, growing at a rate of 51.9 percent during that time. Additionally, the professional and business services sector has also seen marked employment growth at a rate of 43.4 percent.

This means that many businesses are making their way into the city and taking advantage of the talent in the area. As a result, the city has seen an influx of development as well. The Citizen Times reported that Innovation Districts are popping up throughout the city, in areas such as The River Arts District, the South Slope and the Charlotte Street corridor. With such wide-ranging sectors succeeding in the area, businesses need to be able to protect their data, be it medical research, patient data, client info or any other kind of important business information. And though the area has been a top destination for many companies, the cloud may offer the best disaster recovery solution.

Local government making strides
But it's not just businesses that see the value in cloud-based disaster recovery. Government Technology reported that Asheville, North Carolina has moved toward the cloud for DR as well.

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Jonathan Feldman, chief information officer for the local government in Asheville, told the news source that he used to keep important files at a data recovery center located just two blocks away from the main site at City Hall. He eventually figured out that that wouldn't work.

"Anything that can take out City Hall can probably impact something that's two blocks away as well," he said. "It was sort of a thorn in my side."

The cloud, Feldman discovered, was a better solution. On top of having more reliable access to data in the event of a disaster, the city can now avoid the cost of hardware in a physical disaster recovery facility.

Everyone needs disaster recovery
The need for disaster recovery solutions is all around. It doesn't matter whether you're a business in a burgeoning economic city, or the city government itself – there's always the chance that severe weather or another similar tech issue can derail your operations.

By moving critical data into enterprise cloud solutions, offices can do more to protect themselves. Your data might not be safe if it's right down the street, but in the cloud, you'll find security measures you can count on.

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