At the Core
9 July 15

Safe In The Sky: How Cloud Backup Actually Helps Companies With Data Security

While countless businesses worldwide have transitioned to the cloud in recent years to better manage their data, there are still some who have reservations. One of the key holdups for many business IT leaders is a lingering concern about the security of their data.

"You should settle for nothing less than the best in disaster recovery planning."

When IT professionals begin to list the many advantages of cloud computing, security isn't typically one that comes to mind. Many are seriously worried about the threat of data breach, as a matter of fact – the conventional wisdom is that if you hand your files over to an outside agent, you risk losing them and being helpless to defend yourself.

In reality, this is probably an outdated way of looking at data backup strategies. Today's cloud providers are well versed in the fine art of keeping files secure against all different kinds of outside threats, and they're committed to offering cloud backup solutions that are safer and more efficient than any alternative.

Leaving storage to the professionals
Perhaps the best reason to rely on cloud storage providers for your data security needs is the obvious – it's what they do for a living. According to TechCrunch, it makes sense for companies to outsource cybersecurity to trusted providers rather than try to handle it themselves in house.

David Cowan of Bessemer Venture Partners told the news source that most companies, even large corporations, don't often think about security. It can come back to hurt them, as it did in Sony's high-profile data breach last year.

"Sony has a technology business, but they are not Google or Amazon," Cowan said. "They make movies and they hire people who are great at making movies. That's what they think about. They don't think about data, trust and security."

It makes sense, therefore, to trust a partner who's focused on security 24/7.

Maintaining control of critical data
Many have a problem with giving up their data to an outside provider. They prefer to handle their storage and backup needs at home because it means maintaining control over their files. Cloud computing expert Ron Miller told TechCrunch that control has become a hot-button issue.

Make a deal with a cloud provider who can represent your interests.Make a deal with a cloud provider who can represent your interests.

"One of the issues around cloud computing is who exactly controls the data," Miller said. "If law enforcement comes knocking at the door, would the cloud company be forced to hand over your content, even if you didn't want it to? The rules aren't crystal clear, but some cloud vendors are forcing the issue."

Law enforcement is just one example. There are countless situations where companies find themselves in a bind and need access to their files ASAP. When this happens, though, today's cloud providers are usually ready to act.

Ensuring reliable DR with no downtime
Perhaps the most important time to have access to your data is in disaster scenarios. For example, if an earthquake hits, you'll need to find backup copies of your files immediately so that your business can stay up to speed.

This is perhaps where the cloud offers its greatest value. To ensure that you minimize downtime and keep your business' profit potential high, you should settle for nothing less than the best in disaster recovery planning. The cloud can play a role in that.

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