At the Core
22 September 15

Perfect Partners: Why The Cloud Is A Natural Fit With The Telecom Industry

The telecommunications industry is one that has undergone an enormous amount of innovation in the last 15 years. The basic ways in which people communicate have accelerated rapidly. Dial-up Internet connections have been replaced by high-speed ones, often wireless. Phone service is increasingly mobile and includes a mix of talk and text services. Email is ubiquitous, as is communication via mobile devices.

"Telecom organizations have looked to rework the very foundation of their operations."

Amid all this change in consumer habits, the telecom providers have had to become far more efficient and cost-effective just to keep up. This means they've been in search of an entirely new tech infrastructure – a new backbone.

That's where the cloud comes in.

Adopting a new infrastructure
As technology has changed dramatically in recent years, telecom organizations have looked to rework the very foundation of their operations. According to RCR Wireless News, their efforts have centered around the idea of "the third platform" – a new way of doing business that's driven by 21st-century technologies like mobile, social, big data and, of course, the cloud.

According to the news source, IDC has projected that "third platform" technologies now have a stranglehold on telecom companies' budgets. The total worldwide value of such software, hardware and services is expected to reach $125 billion before the end of 2015.

This represents a new way of doing business. Why rely on an outdated tech infrastructure, such as one built around bulky servers and storage tapes, when you can instead adopt Infrastructure as a Service?

The cloud offers many advantages
While the telecom industry was scrambling for years to adapt to the increased speed of modern communications, the cloud can now provide an answer. According to a study from IBM, titled "The Natural Fit Of Cloud With Telecommunications," this is a recent development. Bob Fox, the company's global telecom consulting leader, says he's seen the advantages of cloud computing take hold within the last 18 months.

"The mist is starting to clear," Fox noted. "The industry is beginning to see what cloud really means to its future success."

Fox sees communications service providers viewing cloud adoption not as an end goal, but as a means to pursue other successes such as more efficient workflow, faster delivery of services and a way to grow one's business.

High-speed DR is a necessity
Also, of course, the cloud can be a godsend when it comes to disaster recovery services.

When disaster strikes, your cloud provider must respond.When disaster strikes, your cloud provider must respond.

No company wants to be left in the dark when a disaster, such as an earthquake or hurricane, threatens its data and disrupts service to its patrons. The moment that paying customers are unable to access their phone or email accounts is when business starts to take a beating.

Therefore, it's important to work with a cloud provider that can provide top-notch DR services – meaning they're able to respond instantly in moments of crisis, eliminating downtime and keeping access to vital data free-flowing and unrestricted. In the 20th century, such a goal would have been unattainable, but fortunately the cloud now makes it possible.

YOUR Cloud. OUR Infrastructure.