At the Core
6 November 14

Hybrid Cloud and Selling Homes – An Unexpected Match

Home buyers are pushing for more convenient access to tools that help them find the house of their dreams. Real estate agents in the field need to have more detailed information at their fingertips when they interact with customers. Back in the office, there is immense pressure to optimize operations to maximize profits in light of heightened competition in the market. All these factors come together to create an environment in which real estate agents need to make strategic technology upgrades without taking on security risk or breaking the bank.

The problem is simple: customers are demanding innovation, and firms are trying to play catch up. Don’t worry, you’ve got technology service providers like us that are ready to help, and mature solution models, like the hybrid cloud, are emerging to solve your problems. So why is the cloud so good for real estate agents? The answer is simple – you get the perfect balance of cost efficiency and security.

A quick look at the hybrid cloud

From a broad perspective, cloud solutions usually come in one or two forms – public and private. We’re not going to go too deep into definitions here, but for operational purposes, the public cloud is ideal for apps and data that don’t handle sensitive information and don’t need to exist behind company firewalls. Conversely, a private cloud keeps data in a closed environment, keeping it more secure and giving you more control over performance.

Why is the hybrid cloud so useful in real estate?

When it comes to establishing effective hybrid cloud systems, the core benefit is being able to balance different services to keep costs and data under control. This is critical if you are working in real estate because you need to simultaneously make technology services accessible to customers, field agents using mobile devices and workers in the office all while complying with extremely strict regulatory demands.

Balancing functionality with control is essential, and the hybrid cloud makes that possible by letting you take full advantage of different service models as they make sense.

The evolution of the so-called cloud

The cloud term gets thrown around a lot, but the industry has evolved to a point where it is vital that you think about accessing infrastructure, application, data storage and disaster recovery services. There isn’t some all-encompassing cloud out there that does everything. Real estate firms that want to get ahead of competitors need to take a close look at the diverse cloud services that are available and balance their strategies to meet operational demands efficiently.

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